BRAND DEVELOPMENT
**Branding your company extends well beyond a new logo or color scheme. If you are in search of a branding agency and have questions about the process of branding, please do not hesitate to contact us.
ORGANIZATIONAL BRANDING
Branding works best at the beginning. But what happens when you’ve missed that? The unfortunate reality is that you’re most likely losing out on profit and not capitalizing on your market. More importantly, the longer you wait, the harder it will be to change your customer’s perception of you. Toy ‘R’ Us, Blockbuster, and Polaroid are companies that failed to realize this until it was too late.
HOW
It is possible to maneuver your brand to where it needs to be, if managed correctly. We can assist you in correcting or improving the gap between you and your customers by developing a rejuvenated brand image. Building awareness for your refreshed brand effectively begins with a consistent message, allowing you to convey your competitive advantage, earn or reclaim trust from potential and existing customers, and build an emotional connection that produces a loyal clientele.
PRODUCT BRANDING
Successfully marketing a product with longevity falls on the brand. Your competition may release a similar product tomorrow, but a Ford truck guy is a Ford truck guy, he bleeds Ford blue. If the truck isn’t a Ford brand, with the same excitement and pleasure while driving it, he won’t buy it. Simple as that.
HOW
Establishing a new product means building value in a separate identity that can contribute to your brand. Like Air Jordan is to Nike, each new product has the ability to forge its own niche in the market and bring validity and financial success to your parent brand/organization.
SERVICE BRANDING
When marketing a service, it is important to keep in mind that your customers are buying sight-unseen. Unlike products that customers can see and touch, people purchase services based on their trust that the brand they’re buying from will deliver what is promised. UPS, Jackson Hewitt, and Keller Williams are all examples of recognized service brands.
HOW
Developing and managing a strong, positive brand image is essential if you sell a service or run a service business. Customers need to trust that their expectations will be met before employing your service. We live in a society where perception is reality, the way a customer perceives your brand directly effects their decision to use your service or take their business elsewhere. The unfortunate truth is, regardless of the level of skill and talent your company has, the buying decision is made well before the service is performed. Having a polished and consistent brand identity is essential in making a solid first impression.
BRAND DESIGN GUIDE
Consistency is crucial when it comes to effective branding. We will work with you and demonstrate how to properly utilize your brand regarding the visual aspect, from logo to fonts, colors, photo style, etc.
CASE STUDIES
